11/21/2013

Production of iPhone 5c Suspended, Cries of Apple's failing ring out, but is it really a failure?


If one were go look at the Reports hitting the news the past couple days, you would think that Foxxcon suspending production of Apple's iPhone 5c spells impending doom for Apple.

Yet, when one truly inspects the details the questions pertaining to failure become more a statement of a risky businesses decision having been made.  The first thing that one has to take into account when looking at the situation is that the 5c was in fact a replacement for the scheduled to be phased out original iPhone 5, as evident by this side by side comparison of the two models.



The fact that the real only changes between the two are Battery life and the Camera's Aperture instantly put the 5c behind the 8 ball with users as the 5c was not really all that much of a improvement over the iPhone 5 it was replacing on the market.

Couple this detail with the features of the 5s, including a 64 bit processor and Apple's touch ID system, all for a very minimal price difference over the 5c and a picture very quickly develops that shows that the users want the newer technology, a detail Apple was not originally able to keep up with, as they banked on the market being able to support both the 5c and 5s models.

Unlike the step from the iPhone 4s to the 5, which saw major price drops to the 4s when the 5 launched, there was not the same difference between the 5 and 5c prices, the result being a undervalued product.

What many may see as failure, may better to be viewed as a company learning from a mistake and shifting production to the product that's selling.

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