Is a Mobile App really the way for your Business to go ?

The modern smart phone  offers customers screens no smaller than 4 inches in size, Every model has either Near or Full Featured Web Browsers, that the end user can use to access information and between HTML 5 and CSS 3 Standards that can format a Website to the respective Smart Phone / Tablet /  Laptop  / Desktop Screen there is a question that has to be honestly asked

Does every Business Really need it's own Dedicated App?

Sure there are some cases where having an App can be a very important details, for example, if your App is designed to allow the User to take an Photo of an Items (which requires the App to have access to the Camera's controls), and matches it in your database of products to see if said item is available at your retail space for cheaper than the User has found it in their current location, But for the general, small Business, there are other factors to take into account when making the decision.  Factors like

• Do you Have access to a Designer and Programmer who can code in languages like Java, Objective C and C++ 
• Do you have the time to code native running Apps for each of the Major Platforms, IE: iOS, Android, Windows Phone and Blackberry ?
• How large of a Database does your app have to access through either being loaded directly into the App or pulling down data from Online?
• As a Business, can you afford to give away the App in order to not risk alienation of potential clients by selling them an App in order to access information ?
• Do Users want to be bothered to access an App Store and track down your App in order to access your content, or will they just type your Company into a web browser search engine and find your site that way?
• What information from your Web Presence might be lost in a Native App as opposed to a link to the Web Site?
• Will your customer take the time to download and install an App in order to check one detail if they have removed the app due to space limitation or do not already have the App installed?

While there are specific styles of content that loan themselves better to the Native App Environment (an example would be Games) the choice between Native App or Web Presence is one that should only be made with much consideration of the questions listed above.