How Blogs and Websites get your message across

One of the first rules of promotion online in the modern age is "You should have a Website and Blog".  But why are these two details so important anyway?, Lets take a bit of a look.

First the Website. This is your home online. A well designed Website will welcome your customer in, present to them the basic information they need, like how to contact you, where you are physically located, the type of products you offer etc.

The Website should be quick to load, accessible from a multiude of platforms and be easy to navigate.  Important details should be accessible from  any of the pages making up the Website.  There should not be anything that can offend the user, like instant, loud blaring music, pop-up screens or other types of details that will see your user hit the back button to their Search results.

That brings us to the Blog. a Blog allows the owner of a Website to present new, updated information on their own schedule, it can be set up for pre-scheduled postings, allowing for details like one page flyers, flash sales and coupons to be deployable on specific dates and times.

The blog also allows you to show the personality of your Business. giving the user some insight into the attitude of your business.  It is a great way to highlight your company's community involvement, through the posting of photos and updates about events your staff take part in.

When properly used together, the combo of a Blog and Website allows any Business to be accessible to the public, and we here at Inertial Zen Designs will be happy to help you in setting up yours.