9/16/2013

Do you really want to risk your business' Integrity buying "likes" ?

Last week, while checking up on the Inertial Zen Designs Facebook page , I found the following in the messages sections



The content of the message, instantly had me opting not to deal with the "offer", however I decided to look at just how much these guys were wanting to charge to basically have 100,000 Likes generated for Inertial Zen Design's Facebook page.  Arriving at their Website, What we find out is that they guys charge $2000/WEEK and Guarantee 1000,000 Likes in a month time.

So lets do some math here people, by their website numbers a person is looking at 25,000 Likes Per Week for $2,000 that works out to your business paying $12.50/per Like

Now on the other hand lets look at face book's answer , in their help section, to the question "Can I buy Likes for my my Facebook Page?"

No. Certain websites promise to provide large numbers of likes for your Page if you sign up and give them money. These websites typically use deceptive practices or are scams. People who like your Page this way will be less valuable to your Page because they won't necessarily have a genuine interest in what your Page is about. If Facebook's spam systems detect that your Page is connected to this type of activity, we'll place limits on your Page to prevent further violations of our Statement of Rights and Responsibilities.

(Source: https://www.facebook.com/help/281084665319172 )

When following the links embedded in Facebook's Answer, we discover that Limits for engaging in these type of practices include the possibility of your Company's Facebook Page being unpublished or the like button being disabled due to the deceptive acquisition of likes.

Considering that a Business which does want advertising on Facebook, can in fact do said Advertising directly through Facebook on a budget based "per click model" which allows the user to create their own Budget,the potential risks a Business runs by Purchasing a service that Promises you a set number of Likes in a specific window, and the potential loss of Creditability for your Businesses Online Presence, one must ask themselves,

Why would you ever even consider taking the risk in the first place?

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