How to deal with copycats

Have you ever chanced to come across two of anything that look almost identical and wonder just what the makers of the second item were thinking in replicating the first one?

In many areas of product marketing this is done every day. Company A releases a product that catches on with people, prompting company B to replicate their own design in hopes they too can find success in the same market.

Website design, is not all that different, at any given moment of any given day new websites come online with a look and feel that almost mirrors existing sites.  part of this maybe because the form of the Website is functionally well laid out. It can also be done to entice some users over from the competitor to your site. No matter the reason

So, just how does one go about the creation and presentation of new, unique content? The answer is, actually, not all that easy to state, however by presenting open, honest and Site relevant content to your Company's project, then backing that content up with strong, passionate customer support and product expertise your company can be on it's way to a Website that works for you and your consumer base.