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We have all been there, you type in a URL or click on a link and the first thing that ends up coming up, embedded in the Webpage you land on is a loud audio file, or an auto playing youtube like video advertising this product or playing that song, and if we can't turn it off in 10 seconds the usual reaction is to hit your back button in order to find a different site for the information you were looking for.
For the Consumer, it's annoying enough, but for a business online, it could lead to a disaster when it comes to your bottom line profit. In an article on the website fouronthe4.com (Link Below ) published just over a year ago the following five reasons were given for why a website should NEVER auto play sound
1. It is an arrogant abuse of the visitors browser
2. Don't assume you know that your visitor wants to hear it
3. It is against all the rule books
4. You're forcing data down somebody's connection
5. You're driving people away from your website
Honestly, even if you are a musician, actor, or your website is promoting a new product or service, the question should be asked "Does this need to play on arrival or should the visitor be given the choice to play this content?"
The fact is, your Web presence represents, for many, the first interaction with your Corporate Identification and if your visitors are digitally pushed back out the door by auto playing content it may also become the lasting impression they have. That impression may be enough to have them not recommending you to others.
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