What should a Professional Promotional Website include and Look Like Anyway?

A few blogs back, we discussed the idea of creating a Website to showcase yourself to potential employers.  Well In this edition, I thought I would take and create a basic Mock up image to show just how simple a Website like this could be and still effectively get your message across.

First, lets look at the sections we will use for this example, they include the following:

Your Index Page: This is where you create a very basic introduction and thank those who are coming to your site for taking enough interest in you to visit

Education: As simple as it sounds, this is where you showcase your High School and Post Secondary Educational accomplishments. Broken into the two sections, take a bit to explain your areas of interest in your studies and at the same time any awards / honours that you received.

Work Experience: Again, fairly straight forward here. List your past jobs in reverse chronological order, so that your Newest job is posted at the top.  Much like education you can list any awards / honours (like safety awards, perfect Job Attendance ) in this section

Social Projects / Contact Page: This is a good place to show off anything that you do to give back to the community. Are you a member of a Social Club like the Shriners or Lions, Do you give back by mentoring students in your spare time, or maybe spend your weekends helping at a soup kitchen.  

All this information is great to put in here as many companies love the idea of having an employee that they can show off in the public eye as a representative of their company

With the general sections covered, lets take a look at a basic layout example for your Website.

An example of a Professional Promotional Layout

While you will notice that our example image is lacking actual content, I hope you have noticed something else.  Take a look at our subject’s image and then look at the Website itself. Notice how we have actually matched the colours from the subject’s picture to our site’s navigation and header bar. 

By doing this we extend the subject’s picture through the Website and creates a visual impression of pride being taken in the presentation.  When coupled with well written copy, and a professional domain name, a digital impression can be made even after you have left the office, extra points if you extend the same colour choices to your print resume as it will showcase a even higher level of personal pride and professionalism.