12/06/2013

Is This Ad Campaign Really a Wise Move?

Let me preface this by saying that honestly I’m not the biggest fan of some aspects of the software and hardware offered by Google, but with the latest ads being deployed by Microsoft, the question crosses my mind often

Is Microsoft setting themselves up for potential legal action?

By now, I would presume that most people who follow Technology have heard of Microsoft’s “Don’t Get Scroogled” Campaign, the latest entry being this advertisement , linked here 

In the Ad, Microsoft presents a customer bringing a Chromebook into the guys from Pawn Stars, who refuse to buy the Chromebook due to the fact that since it does not run Windows and can not use iTunes it is NOT a Laptop and she may get enough to get from Los Vegas to Reno instead of the desired funds she wants to get from Vegas to Hollywood.

This Ad, the newest part of a multi-directional campaign that includes a Website which compares Windows laptops and Google Chromebooks and even a collection of items that can be purchased which showcases the Chrome logo and sayings like “Keep Calm and Don’t Get Scroogled” and “Keep Calm while We Steal Your Data” (as Pictured below)



This actually, leads back to my originally posted question of is Microsoft setting themselves up for potential legal action? Technically Microsoft is using a logo that is Copyrighted to Google and requires clearance from Google to use it.


What’s your thoughts on Microsoft using Google’s Chrome logo on products they are making money from the sale of. Do you use, or have you considered the idea of getting a Chromebook and what do you see happening with the future of Microsoft’s “Don’t Get Scroogled” campaign?

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