12/04/2013

An Example Of Successful Deployment of Live Online Video


One of the wonderful things about the modern technology world is the ability for it to get your message to the world, even if you traditionally would have been isolated to a specific delivery method.

A wonderful example of this use of technology is The British Columbia Lions Society For Children With Disabilities,  and their annual Timmy's Christmas Telethon event.

The Telethon, was a annual event held on the first weekend of December from 1976 to 2000, broadcast on the CBC Television Network. In 2011, The Telethon was revived, moving from its old home on the CBC to SHAW Multicultural Channel. The move, however, resulted in the Telecast not having the same broadcast range as the new station as SHAW's channel was a. Regional and b. Only carried on SHAW's cable network.

Come 2012 the Telethon, which raises money to see to the day to day operations of the Society's two Easter Seal House Medical Hospices, three Summer Camps for Disabled Children, and a fleet of wheelchair accessible vans, moved to a duel band simulcast,  on both the TV and the World Wide Web.

If you would like to view an example of how this works for the Lions Society, Their 2013 edition of the Timmy's Christmas Telethon broadcasts on Sunday December 8th at timmys.org

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