Legacy and building your Social Media Online Brand

Recently, a friend of mine went through a career change, one that seen her go from holding a representation as a regional Crown Holder to breaking into the world of Film Acting.  In the process of this transition, She deactivated her Group and Fan Pages that had been created as part of her Pageant Run.

The deactivation of these pages are perfectly ok for a user to do, but they also create a very interesting detail that may not have been taken into account at the time of their deactivation.

In the Technology world, there is a well known concept, known as Legacy Interaction. Legacy Interaction can allow for Designers to bring forward aspects of a program or application that has been beneficial in the success of a Company's existing success.

This same concept can actually be applied to one's Social Media presentation. be it Company who is being bought out by another company, or, as in the case of My friend making the transitioning from Beauty Pageant Contestant to Actress one thing that should be an important aspect to focus on is that you have created a presence online, and that presence has generated a collection of fans and supporters of said online presence.

When transitioning from one element of your online Social Media Presence to another, one of the strongest elements working in your favour is the supporters you have built with your existing brand, how you transition from one part of your social Media Presence to the new venture can either make or break the new venture.

People have invested in your online presence, they believe in it and have come to support it. They want to grow with you, continue to support you and become brand ambassadors who can give the public confidence in what you are selling.

That product can be anything from the newest Widget, a clothing line, Software App, or in the caee of My friend a successful career on the silver screen. What one needs to remember is that this can't happen if your audience is given the chance to follow your evolution and are invited to follow along before changes are made to the Social Media Platforms.

This means that to make a successful transition one really should do the following

1. Select a specific Date of when your existing Social Media Profiles will go dark

2. Set up your new Social Media Profiles-pages, groups, twitter etc.

3. Make the public aware of the new Profiles and invite them to follow you over to the new Profiles

4. Be thankful and make your supporters feel that you are grateful for their support, Let them come along with your established brand as you build it into a much stronger brand

5. Reap the reward of being able to walk into your new endeavour with a established audience that you can offer the support of to new contacts.

Using this five simple steps will allow your Social Media Presence, providing that  nothing already has happened to damage your brand, to leverage the legacy you have established as a foundation which will allow for a successful building of a very successful brand.