One wrong Social Media Post can risk derailing your campaign

Take a moment to look at the image below this opening paragraph. Ask yourself what  it makes you feel as you look at it, then ask yourself this follow up question

“Would I care enough to throw My support behind this cause based off this image?”

I can tell you my answer to that question was 

“Why would I bother? If I have already lost all Privacy and am being told to get over it then why even stand up in support of a movement that claims it wants to speak for protecting one’s privacy?”

There is a lesson to be taken from this posting by Canada’s OpenMedia.ca watchdog group. A lesson that any business who is looking into the design of a Website and a Social Media Campaign, and it’s a simple two word lesson at that

CONSISTANCY COUNTS

The traffic you desire to have driven to your Website is looking for a consistent presentation by your organization. they want to feel that the message being delivered remains steady over the posts and the calls to actions that your Business is promoting to potential clients and supporters.

Now, since this image ends up being a factor for OpenMedia because they linked to a blog article by Michael Geist, this actually becomes a rather unfortunate side effect of the way Facebook shares links mixed with OpenMedia’s Social Media team potentially having missed taking one step that could have seen them share the article without the image Mr Geist chose to have a company what is a otherwise a very insightful and well written article.

You see, We live in a modern culture of sound bytes and memes. The end user is likely going to spend anywhere up to 15 seconds on a modern website , 55% of users according to a March 2014 post by hubspot.com.

In fact the Hubspot article actually lists the following Data Points as take aways from the statistical information found in the article

1. People Engage with Newsworthy Content more than Evergreen Content

2. Social Media has little Effect on reading Engagement

3. Banner Ads Don’t Work

Now lets take points 1 and 2, apply them to the above image and again ask yourself, if this crossed your social medial stream, would you care enough to get involved?

I know how I would answer, but how would you? 

-David for inertialzendesigns.com