duckduckgo...is it really worth it?

I’ll have to admit, that until  Nixie Pixel shared up this article  that I had never even heard of the search engine Duckduckgo.com.  

Duckduckgo is purported in the article as a search engine that is gaining traction with the growing concern of privacy issues in the online world, in fact the article states that 

“Many people are looking away from major search engines like Google and Bing and moving to Duckduckgo, a service that guarantees it doesn’t save your search information.”

Duckduckgo even goes as far as producing Websites that use info-graphics to explain how they are different from Google and Bing (both of linked in the above article by itworld, i’ll leave it up to you to read through them if you want)

But the big question is just how are the results with this search engine anyway.  Well to give things a try I decided to try a search for My Web Design company Inertial Zen Designs, the results, delivered quickly, saw My company’s website at the top of the list, the Google Plus page in second and rounding out the top three My page on Facebook.  A little further down the list were returns for My linkedin profile and an outdated link to My personal website, which I moved off of webs.com a few months ago.  These results can be seen in the screen capture below

The next thing I noticed prior to even looking at following any of the links was a little message actually asking me to make an exception in adblock to actually allow their advertiser’s ad reach me,

a detail that frankly threw up a red flag for me due to the fact that the entire promise of the site is Anonymous searching, and yet here they are trying to serve up an Advertisement that I can only presume is being generated off the query of my initial search.  However a full look in the cache and cookies did not find anything specifically placed on My local machine as far as cookies, a step in the right direction.

Overall, what’s your opinion of this search engine, which it appears has been around since 2010 by the looks of the article? Leave your comments below.