Posts
Using a Website to promote an event can actually be a very effective tool, throwing in Social Media can actually make it double effective. For example, lets use a small independent movie.
Breaking down the Movie here are elements that can be used to help promote it's debut
-The Plot: Every movie, good or bad, has a Plot, there is a premise of why principle characters are doing what they are set out to to through the course of the film. The proper application of this can create curiosity over just what content will be showcased when a Website goes live.
-The Characters: These work well in developing the curiosity of a Website, leaving little hints about some of the personalities again tends to have the chance of sparking your audience's interest.
-Location: just where is the movie set, what elements of that city can be used to establish interest in the plot.
So, with these details taken down, what would the next step be for a production company as they sit down with a Designer? That's actually a pretty good question and one that starts out with the selection of one of the more cryptic and curious personalities. Recording a video related to that character's plot can then be posted up in an viral broadcast linking to the website for additional information.
Once the user ends up on the Website, that is where the promotional magic can begin. Mailing lists and digital scavenger hunts, using successfully crafted hidden links will allow the user to interact with their online environment, creating an investment on the end user's part.
Promoting a project like this yourself? As you do, it might be best to keep the concept of your project's Website in mind along the way, and try to find a Designer who can bring your concept to life.
